The ask
RoomStay is a direct-booking platform for accommodation, built to help hotels, hostels and holiday parks convert guests directly instead of surrendering margin to Booking.com and Expedia. Dijitally didn't pitch for the work. We founded it, funded it, named it, branded it and took it to market, and we still run its advertising and brand today.
The model
Most agencies advise from outside the business. We built one. RoomStay gave us a product to run the whole model against, brand, performance, content, event marketing and engineering, with no client to hide behind and no one else to blame for the results.
A partnership built from nothing
RoomStay is the clearest demonstration of the model we sell: strategy, brand, creative, engineering and demand generation, applied end to end, with our own capital at risk.
Capability pillars
- Creative Production: brand identity, campaign creative, sales collateral
- Digital and Performance: demand generation for a B2B SaaS sales motion
- Web + Engineering: product and marketing site
- B2B Growth Strategy: positioning, pricing narrative, category entry
- Event + Experiential: trade show presence
The guest journey, end to end
Because we own the booking technology as well as the marketing, we see the whole chain:
Destination discovery → Search visibility → Website experience → Booking conversion
We understand how travellers research accommodation, how properties compete within search results, and how website and booking experiences influence whether a guest books directly or returns to an Online Travel Agency.
Let's chat