The ask
Since 2020, our partnership with Afterpay has been more than a working relationship. What began as campaign and engineering support has evolved into a full-stack growth partnership spanning creative, CRM, web, data, embedded teams and B2B strategy. We operate as their point of scale ally across five global markets, delivering 24-hour coverage through a Follow the Sun model, working as a true extension of their team.
The model
Most agencies create overlap. We don't. Our model is built on overflow, meaning internal Afterpay teams are naturally supported by our studio to deliver output, not substituted by it. The result is a seamless ecosystem without the typical overhead.
The process
The Dijitally model is built on brand allegiance, meaning it's a partnership grounded in shared accountability, not just contractual obligation.
A partnership built for scale
Not many agencies quite literally help you extend your team. Diji has not just been an agency partner to fulfil needs, they've been a strategic ally who builds solutions.Joe Ahn, Growth Marketing Lead
Our model: Studio + In-House
Integrated Model: high-impact creative, CRM, web and data capability, delivered fast, without the overhead of permanent hires, scaling up when you need it and back when you don't.
In-House Model: we build and run your internal team end-to-end, giving you full transparency over costs and the flexibility to scale with the right people, systems and support behind you.
Follow the Sun: 24-hour delivery coverage across five global markets. Our ANZ, UK and offshore teams hand off across time zones, keeping work moving overnight and enabling faster turnaround on high-volume projects.
Ally across six connected capability pillars
- Creative Production
- CRM + Email
- Web + Engineering
- Data + Performance
- Embedded Teams (In-house)
- B2B Growth Strategy
- Experiential - Australian Fashion Week activations, delivered with Amplify
How we work
| Principle | What it means in practice |
|---|---|
| Collaboration + Candor | We tell Afterpay what they need to hear, not just what they want to hear. Immediate, honest feedback in both directions. |
| Shared outcomes | We are measured on the same criteria as the Afterpay team. The win is aligned. |
| Reactive and proactive | We respond to briefs fast. We also bring ideas that were never briefed. |
| Overflow, not overlap | We operate as one team in two places, with one pipeline. No duplication. No competition. |
| Follow the sun | 24-hour delivery across five global markets. Work moves while Afterpay sleeps. |
Seven years of scale
| Year | What changed |
|---|---|
| 2020 | Partnership begins. Engineering support, campaign production, tactical landing pages, B2B CRM basics. |
| 2021 | Scope expands into Afterpay USA and EMEA. Experiential work begins: Australian Fashion Week activations delivered with Amplify, plus social tool development. |
| 2022 | Emerging markets campaign rollouts across Italy, France, Spain. Mobile SDK integration. Marketing resource centre. |
| 2023 | B2B transformation. Full B2B site redo, Martech engineering, Afterpay Plus Card. ANZ workload shift from USA. |
| 2024 | Platform maturity. Business Sites global rollout, Marketo migration, dashboarding, embedded team secondment model live. |
| 2025 | Full-stack partner. Studio + In-House running simultaneously. B2B growth strategy program. AI-enabled production. Brand system rollout. |
| 2026 | Seventh year. Partnership running across five markets on the Follow the Sun model. |
There's a reason you can't spell exponentially without ally
We work shoulder to shoulder with teams like Afterpay across engineering, execution, strategy and delivery, in every market and time zone.
If you are looking for a point of scale ally who will embed in your team, build internal capability and grow with you over the long term, you're in the right place.
Let's chat