Afterpay Day is Afterpay's flagship retail moment: a high-volume, fixed-date campaign where creative has to land across every channel at once, in every market, on the same day.
The ask
Four days of deals, in-store and online, with a fixed date that cannot move. Every channel and every market has to go live together, so the creative system has to hold from a shelter poster to an app screen without being rebuilt each time.
The process
Delivered through our studio as overflow to Afterpay's in-house team, part of the wider Afterpay partnership running since 2020 across five global markets. Follow the Sun coverage keeps adaptations moving across time zones in the run-up to launch.
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