Its predecessor, Universal Analytics or UA, was launched a decade ago, but due to the growth of mobile apps and UA’s limitations in tracking and measuring these actions, Google Analytics sought to unify and improve app and web capabilities and machine learning reports.
GA was also prompted to update their platform to meet new requirements based on an ever-increasing demand for privacy and an influx of new policies.
While this new version has been available since 2020, companies have been dragging their feet, daunted by the significant changes to the current platform.
But with GA3 set to deprecate on 1 July 2023, now is the time to start migrating and getting familiarised with the new and improved version of Google Analytics.
One of the biggest changes you’ll see with your migration to GA4 is the shifting focus from page views to page elements, which will allow you to improve your understanding of user behaviour on both web and app. Other highlights included a new reporting section that allows for more advanced analysis, an improved data model that makes analysis more straightforward and new predictive metrics to help better engage and capture your audience.
Unfortunately, the migration is not as easy as a click of a button, which is why a phased approach is highly recommended.
To migrate your standard tracking from UA to GA4, follow these steps:
Event Tracking in GA4 has seen some changes and updates which should be kept in mind when migrating.
GA4 eCommerce Tracking will require some help from developers. The way you configure eCommerce tracking will also depend on how GA is implemented on your website.
Once migration is complete, it is recommended you tick off this checklist to ensure everything is in working order.
If the thought of the GA4 Migration has left your head spinning, why not leave it to the experts. Dijitally can help you through every step of your migration journey, from upgrading your currency measurement strategy to implementing all tracking and configuring custom reporting to meet your business needs.
To get in touch, simply fill in this form.
For standard tracking, create a new GA4 property in the Google Analytics platform.
For event tracking, replicate all the existing GTM tags to GA4 format.
GA3 uses universal analytics tracking ID [UA-XXXXXX-X]
GA4 uses measurement ID [G-XXXXXXX]
Alternatively, go to your homepage, click CTRL + U which will take you to the Source Code page. Then click CTRL + F and type in analytics.js. If this appears in the Source Code then you are using Universal Analytics
Yes, but there will be a premium version of GA4.
Too early to tell. At the moment, analysts prefer GA3. But if you’re the type that values user privacy and machine learning, GA4 is the better choice.
Yes, as Universal Analytics is set to deprecate on 1 July 2023. Migrating now is beneficial as you will have historical data by the time UA sunsets.
It’s out of the Beta label, but it’s still not a viable option for now as your main analysis platform.
No, Firebase is still its own platform.GA4 is just derived from Firebase.