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How to Create an Optimized Blog for Google Search

Dijitally

SEO

November 14, 2022

4 min read

Do you want to learn the benefits of blogging for SEO? Keep reading to find out all the reasons why you should start doing it today!

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How to Create an Optimized Blog for Google Search

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One aspect of search engine optimization (SEO) is the process of building external links to your website from high-quality websites in order to improve your website's rankings in search engine results pages (SERPs).

By ranking high in organic search engine results pages, you can attract more visitors from relevant search engines, which will result in increased website traffic and increased online sales.

Another aspect of an effective SEO strategy that is often underrated & underutilised would be creating & publishing quality content such as blogs.

To understand the benefits of blogging for SEO, and to help you plan a blog strategy that will result in positive SEO results, read on!

Why Blog?

There are countless benefits to blogging with SEO in mind. Not only is it an easy way to build relationships with your customers, but it can also lead to larger business opportunities in the future.

Essentially, creating SEO blog content for your business will help you strategically grow your business in a variety of ways. As you blog for a prolonged period of time, you'll almost certainly notice your website traffic improve, as well as your keyword rankings on Google.

But this will only occur if you create blog content that answers the questions of your customers and prospects who you want to attract to your company's website.

Blogging is a great way to share your expertise with your industry, and connect with like-minded individuals.

Assuming you're creating value-driven content, and it's being found on the most important platforms i.e. Google you will, over time, be able to position yourself as an authority in your chosen industry.

How Google Uses Search Engine Optimization

Google uses search engine optimization (SEO) to rank websites higher in their organic search results.

By optimizing your website for search engine keyword rankings, you can increase your website's visibility and traffic.

This will lead to an increase in keyword rankings that will ultimately improve your SEO, and increase your lead generation opportunities.

Next, we'll discuss with you what the benefits of blogging for SEO are and how to improve your website's overall keyword rankings.

What are the Benefits of Blogging For SEO?

Blogging is one of the best ways to improve your search engine rankings. By writing quality, unique content, you can help improve your site's visibility and drive more traffic to your website.

In addition, blogging can help you build relationships with potential customers and create a community around your business.

By providing valuable information and answering questions, you can help people learn more about your products and services.

Our caveat to this is to create content that sells your business without selling your business. What we mean by this is instead of publishing blog content about a specific service you provide, why not start blogging about "the 5 Benefits to a Strategically Written Blog Article"?

Do you see what the difference is? It's sharing your expertise rather than talking about a blog service that you might offer your prospective clients.

However, rather than just write words for the sake of words, we'd recommend conducting some keyword research to find organic search terms that are a) relevant to your business and b) that your customers will use to find a product or service that you provide.

So, why not start creating blog content for your business? It's a great way to build a strong online presence and achieve success in your business.

Planning a Blog Strategy

Starting a blog is a huge undertaking, and it's important to have a blog content strategy in place before you start. As we mentioned before, blog content is more than just words on a screen.

There are actually plenty of elements to consider that make up a well-written blog post. To get started, there are several software tools available, such as SEMRush, that will track analytics to see which topics are resonating with your readers the most.

Once you've identified popular topics, make sure to write high-quality content that resonates with them. This will help you build a loyal following and generate organic traffic.

Next, create an editorial calendar that outlines when each post will go live, as well as the length and topic of each post.

Finally, determine who your target audience is and what you want to talk about. Once you've got a good idea of what you're working towards, get started!

While we're mostly discussing blog content for SEO here in an effort to drive awareness for your business, one important thing to remember is to share this content on social media too.

If the overall goal is to drive awareness & traffic to your website, then social media, especially Facebook & Pinterest, is an excellent way to do this and complement your efforts on Google.

Finally, there are a number of SEO plugins available to you that will help & recommend useful information to optimise your blog content including:

Page title
Meta description
On-page SEO
Internal links (link building is an important SEO task)
Content readability (which is important for user experience)
Subheadings i.e. h2, h3

An example of a high-quality SEO plugin would be SEOPress or RankMath.

Frequently Asked Questions

Can I target certain search terms with my blog post?

In short, yes you can.

As mentioned before, SEO-related tools such as SEMRush, Moz, Google Analytics, etc. are highly effective in finding out which search terms are being used, and how often, on a monthly basis.

Furthermore, you'll be able to determine the competition around these keywords and if it's worth trying to create blog content that answers questions specifically related to said keywords.

For example, SEMRush has a great feature that references keyword difficulty percentages for each focus keyword, as well as their respective monthly search volumes.

Out of 100, we would deem a focus keyword that has 0-40 as a keyword difficulty percentage as a keyword that you can rank your blog, and website pages, for.

If a particular keyword has a monthly search volume of 10, however, it might not be worth it as that would suggest there are very few people using that keyword per month.

However, it doesn't mean you can't or shouldn't rank for it, particularly if you operate in a niche industry.

By writing quality, unique content, you can help improve your site's visibility and drive more traffic to your website.

What are some best practices for optimizing my blog for Google search?

Google's blog search algorithm favors fresh content that is well-written, informative, and interesting.

Try to create blog content that aligns with these principles, and make sure your blog post titles, headings, and images are keyword-rich.

Remember, you can do this through keyword research using tools such as SEMRush, Moz, and more.

Additionally, include social media links in your blog posts and add specific keywords to your SEO-friendly URL as this is an example of a ranking factor.

Summing up...

Share Your Expertise & Grow

Increase your website's traffic & rankings, as well as leads & sales

Add New Keywords to Your Content

You're sending signals to search engine about what your business does

Learn New SEO Techniques

Blogging helps you learn & apply new techniques elswhere on your website