1. Make a list of important, relevant topics based on what you know about your business
When it comes to keyword research, you first need to make a list of important topics that are relevant and important to your business.
After all, keywords play an integral role in SEO. By using long-tail keywords, you'll be able to rank better in SERPs.
Keyword selection is also very important - choose keywords that are both popular and related to what your business offers. By doing this, you'll not only improve traffic but also increase conversions.
2. Fill in those topic buckets with keywords
Keyword research is one of the most important steps in content marketing. Once you have identified your target audience and their interests, it's time to fill in those keyword buckets with keywords that are relevant to your business and will rank well on search engines.
There are a variety of tools you can use to help with this process - Google AdWords, Keyword Planner etcetera.
However, the best way to find keywords is through data-driven analysis of your website traffic and organic search results.
When doing this, be sure not to focus too much on longtail terms (terms that are less likely to result in clicks). Instead, aim for high volume/traffic-generating terms that match your niche perfectly.
3. Understand how search intent affects keyword research and analyze accordingly
The search intent of a keyword is one of the most important factors when conducting keyword research. By understanding how intent affects keyword searches, you can better target your goals and results.
The first step to achieving this goal is to understand what kind of search keywords are being used. This involves looking at trends over a period of time in order to get an idea of popular queries that pertain to your business niche.
Once you have a good understanding of these queries, it's time to research specific keywords that match that user intent as closely as possible.
The four categories of search intent are:
- Commercial
- Transactional
- Informational
- Navigational
Next, it's important to measure the results potential for each keyword by using tools such as Ahrefs, UberSuggest, Moz, or SEMRush which will provide insights into monthly traffic volume and competition levels for each chosen term.
After all this data has been gathered, you can start implementing strategies accordingly in order not only to increase pageviews but also to drive more qualified leads toward your business.
4. Use keyword research tools to your advantage
Keyword research is an important tool in any content marketing strategy. It's essential to use the right tools and research strategies to get accurate results.
There are a number of keyword research tools you can use, all of which have different benefits and limitations.
Make sure you select the right one for your specific needs - some of them require monthly subscriptions while others are free-to-use.
Besides searching engine algorithms, it's important to keep track of search trends so you know what keywords people are looking for more often these days.
This way, you can incorporate those keywords into your content marketing strategy as well as SEO efforts targeting your target audience with better results than ever before!
5. Keyword gaps through competitor analysis
Following on from our previous step of using keyword research tools to your advantage, one such advantage is the ability to "spy" on your competitors, see what keywords they're ranking for that you're not, and see where the opportunities lie.
If you're a relatively new business, this will give you some fantastic insight into what keywords are valuable to your business, and how you can steal market share from your competitors from day one.
If your business has been in the market for some time, these keyword gaps will show you what you're missing out on and "level the playing field" somewhat.
